April 2017

Mao Asada’s discerning choice when it comes to a water server brand that is a rank above others
Kirala Service Begins

Refreshing natural water from Japan’s highest elevation, Mount Fuji
An extraordinarily thin water server featuring a function for producing carbonated water

MTG Co., Ltd. (HEAD OFFICE: Nagoya, Aichi, PRESIDENT: Tsuyoshi Matsushita) will commence service for its new water server brand, Kirala, throughout Japan on April 24 (Monday).

In addition, a TV commercial of the water service will be broadcasted in the Tokai area (The prefectures of Aichi, Gifu and Mie) starting from April 25 (Tuesday).

Kirala: The Water Server Brand That Is a Rank Above Others

Rich in silica and vanadium, the natural water from the world heritage site of Mt. Fuji is ideal for maintaining health and beauty. Kirala prepares the water at a specially designed factory built in compliance with HACCP (hazard analysis and critical control points) standards, the world standard for food hygiene management recommended by the Japanese government. With a slim body of approximately 18 cm, the Kirala water server is aesthetically designed to complement any room in your home or office, and also features a function for producing carbonated water. Quite simply, Kirala is a water server brand that promises the best.

See the Kirala Official Website for details.  www.kirala.jp

Brand Statement

The progress of natural water means progress for you.

Water is a precious resource for your body’s well-being.
Choosing the right water is a lifestyle choice.
Enjoy a refreshing taste of water for your everyday health and satisfaction.
Kirala advances water to an even higher level.
From the rich water source of Mt. Fuji, a world heritage site, to the moment the natural water touches your lips, Kirala ensures that the water is pure and untouched.
It does so without compromise by ensuring quality at the factory, in the water pack and down to each component of the water server.
Providing clean and clear water for our lives is a commitment.
With the birth of Kirala, natural water will continue to evolve.

Brand Partner: Mao Asada

Mao Asada has assumed the role of Kirala’s brand partner. She has a discerning eye as to the food and water that goes into the body. She chose Kirala after tasting and testing the quality of the natural water source.

<Profile> Born on September 25, 1990 in Nagoya, Aichi. Mao is a former competitive Japanese figure skater. A silver medalist in the 2010 Vancouver Olympics, ranked 6th in the Sochi Olympics, a three-time World champion (2008, 2010, 2014), a three-time Four Continents champion, a four-time Grand Prix Final champion, and a six-time winner of the All Japan Figure Skating Championships. She is in the Guinness Book of World Records as the first in women’s singles history to complete three triple axel jumps in a single event, a feat she accomplished in the 2010 Vancouver Olympics. She is also listed in the Guinness Book for the world’s highest short program score which she achieved in the 2014 World Championship. She retired from competition in April 2017.

New Television Commercial

A new commercial featuring Mao Asada will be airing in the Tokai area (Aichi, Gifu and Mie). The commercial combines quality black and white images with colorful scenes of nature and life to express the pleasures of a “lifestyle with natural water that is a rank above others”. The commercial can also be viewed at the Kirala official website.

Service Information

Service Commencement: April 24, 2017 (Mon), 14:00
Kirala Official Website: www.kirala.jp

Further Information

MTG Co., Ltd.
EMAIL: kirala_pr@mtg.gr.jp TEL:052-332-7744
2-12-10 Nishihioki, Nakamura-ku, Nagoya, Aichi, 454-0004, Japan