- 2025/08
- INFORMATIONRELEASE
A beauty hub challenging “brand innovation” emerges in Ginza
ReFa GINZA: The Largest Flagship Store in ReFa Brand History Grand Opening Set for Saturday, November 15, 2025
Alongside the launch of 4 brand lines and 5 product categories
100 new items debut here first worldwide
World-renowned designer Guenael Nicolasdesigns all five floors of the store
MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President and representative: Tsuyoshi Matsushita) announces the grand opening of “ReFa GINZA,” the largest flagship store in ReFa brand history, on Saturday, November 15, 2025, in Ginza, Tokyo. Additionally, coinciding with the facility's opening, ReFa's new logo and color scheme will debut.
ReFa GINZA: The Largest Flagship Store in ReFa Brand History Grand Opening Set for Saturday, November 15, 2025
Alongside the launch of 4 brand lines and 5 product categories
100 new items debut here first worldwide
World-renowned designer Guenael Nicolas
A Beauty Hub Challenging “Brand Innovation” - The Largest Flagship Store in Brand History Opens in Ginza
Born in Ginza, a district where high-quality culture thrives, ReFa GINZA is a flagship store spanning five floors from B1 to 4F, serving as a “global brand communication hub.”Marking the grand opening of this facility, four new brand lines and five new product categories will be launched, with 100 new items released globally for the first time. Alongside existing core products like the beauty roller—the origin of ReFa—hair care products, and showerheads, new brand lines and categories will emerge, proposing a beautiful, healthy, and sophisticated lifestyle.
The space design was conceived and supervised by world-renowned designer Guenaël Nicolas. It blends natural elements like water, wind, and earth with technology, expressing the ReFa brand throughout the entire space. Enjoy a unique brand experience in an elegant yet dynamic environment, fostering new encounters between products and customers.
ReFa GINZA, the largest flagship store in ReFa brand history where customers can see, try, and purchase products, is a place that embodies the brand's cherished philosophy of VITAL BEAUTY (vibrant beauty). From this new brand hub, ReFa will continue to support people of all generations, contributing to the realization of beautiful and healthy lifestyles.
■ About the New Logo
“ReFa GINZA” is an elegant yet powerful space themed around “VITAL BEAUTY”—the harmony of nature and technology. To mark the opening, we've introduced a new logo featuring “GINZA BROWN” as its base color, symbolizing the brand's evolution and aligning with the concept and spatial design. This new logo will be swiftly adopted for store signage and various tools. Under this new brand image, ReFa will continue to embody further innovation and challenge.
■ Comment by Gwenaël Nicolas
"Transforming ReFa's philosophy of beauty and Japan's exquisite technology into a physical space was an incredibly stimulating challenge as a designer. I aimed to capture the moment where beauty and functionality merge, creating a place where visitors can encounter new discoveries of beauty. ReFa GINZA is not just a store; it will be the beginning of a journey around beauty."
ーGWENAEL NICOLAS
Representative, Design Studio Curiosity.
Based in Tokyo, he has handled numerous store and space designs for international luxury brands.
His store creations, which maximize brand appeal, are highly regarded both domestically and internationally.
Domestic projects include GINZA SIX and the Rolex Boutique Lexia Ginza flagship store.
Representative, Design Studio Curiosity.
Based in Tokyo, he has handled numerous store and space designs for international luxury brands.
His store creations, which maximize brand appeal, are highly regarded both domestically and internationally.
Domestic projects include GINZA SIX and the Rolex Boutique Lexia Ginza flagship store.
■ Comment from Tsuyoshi Matsushita, President & CEO of MTG
"For 16 years since 2009, ReFa has pioneered the possibilities of beauty, supported by many people. ReFa GINZA represents the culmination of this journey and simultaneously marks the beginning of a new ReFa. From Ginza, the sophisticated district where luxury brands from around the world gather, the Japanese brand ‘ReFa’ will communicate Japan's technological prowess and its pursuit of beauty to the world, creating new beauty values for all customers. As the first step, we invite you to experience the four newly launched brand lines and five categories."
■ Future Developments
Starting with the Grand Opening on Saturday, November 15, 2025, 100 new items are scheduled for release from GINZA. Details on new products will be released sequentially on the official “ReFa GINZA” website, Instagram, and other platforms. Details on each floor, as well as the special experiences and new services offered, will be announced as preparations are finalized.
ReFa GINZA Official Website:
https://ginza.refa.net/
ReFa GINZA Official Instagram:
https://www.instagram.com/refa_ginza/
*Total number of items scheduled for release within the first three months after the grand opening.
■ Store Overview
Store Name
ReFa GINZA
Opening Date
Saturday, November 15, 2025
Address
Ginza gCUBE, B1F・1F・2F・3F・4F (All 5 Floors) 7-9-15 Ginza, Chuo-ku, Tokyo 104-0061, Japan
Business Hours
Weekdays: 11:00 AM - 8:00 PMSaturdays, Sundays, and Holidays: 10:00 AM - 8:00 PM
■ About the ReFa Brand
ReFa is a beauty brand that proposes new beauty habits beyond existing boundaries, themed around “VITAL BEAUTY.” We discover unseen joys of beauty that transcend time, place, and even gender, expanding possibilities.＜ReFa Brand Site＞
https://www.refa.net/en/
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