- 2025/10
- PRODUCTSRELEASE
Launch of the New "ReFa Collection" Brand Line
First Product: ReFa WATER Premium70
Advance Release at ReFa GINZA on Saturday, November 15, 2025
First Product: ReFa WATER Premium70
Advance Release at ReFa GINZA on Saturday, November 15, 2025
■ About ReFa Collection
ReFa Collection is a new initiative by ReFa aimed at creating value beyond conventional concepts through the exploration of rare materials, the fusion of traditional craftsmanship, and collaboration with creators across various fields.By appearing only on special occasions, the collection offers unprecedented product experiences and opens new possibilities for the ReFa brand.
■ "ReFa WATER Premium70" -- A Rare Drop Hidden Beneath the Permafrost of Mt. Fuji
ReFa WATER Premium70 is a premium water that carries the "memory of life and beauty," born from the distant summit of the sacred Mt. Fuji. Deep beneath the permafrost layers that have rested near the summit of Mt. Fuji for thousands of years lies a rare water source. Over the course of 70 years, this water has been naturally refined and polished, hidden quietly beneath the earth. Embraced by the energy of the land and nurtured by nature over decades, the water preserves exceptional purity. Through a 70-year natural filtration process, it achieves a distinctive mineral balance and embodies the true vitality of water.
■ Product Overview
Product Name: ReFa WATER Premium70Price: ¥5,000 (excluding tax) / ¥5,400 (including tax)
Volume: 720 mL
Release Date: Saturday, November 15, 2025
Available at: ReFa GINZA
(GINZA gCUBE, 7-9-15 Ginza, Chuo-ku, Tokyo)
■ About ReFa GINZA
ReFa GINZA will open on Saturday, November 15, 2025, in Ginza--an area renowned for its refined culture--as the largest flagship store in ReFa's history.
Designed and supervised by world-renowned designer Gwenael Nicolas, the space embodies a fusion of nature and technology. From this flagship location, ReFa will share its brand vision with the world.
To mark the grand opening, new logos and brand colors will be introduced. In addition, four new brand lines, five product categories, and 100 new items will be launched first in the world from GINZA*.
ReFa GINZA Official Website：https://ginza.refa.net/
ReFa GINZA Official Instagram：https://www.instagram.com/refa_ginza/
Designed and supervised by world-renowned designer Gwenael Nicolas, the space embodies a fusion of nature and technology. From this flagship location, ReFa will share its brand vision with the world.
To mark the grand opening, new logos and brand colors will be introduced. In addition, four new brand lines, five product categories, and 100 new items will be launched first in the world from GINZA*.
ReFa GINZA Official Website：https://ginza.refa.net/
ReFa GINZA Official Instagram：https://www.instagram.com/refa_ginza/
*Number of items released within the first three months following the opening.
■ About the ReFa Brand
ReFa is a beauty brand built around the theme of "VITAL BEAUTY."It proposes new beauty habits that transcend existing boundaries--beyond time, place, and even gender.
By discovering new joys in beauty yet to be seen, ReFa continues to expand the possibilities of beauty.
＜ReFa Brand Website＞
http://www.refa.net/
