MTG News

2025/11
INFORMATIONRELEASE
Nana Eikura and Yuki Yamada Make an Appearance
at ReFa's Largest Flagship Store to Date
"ReFa GINZA" Opening Ceremony Held
Eikura: "The scale is hard to believe."
Yamada: "It was my first-ever ribbon-cutting ceremony--I was completely overwhelmed."
MTG Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President and CEO: Tsuyoshi Matsushita) announced that its beauty brand "ReFa" will open "ReFa GINZA," the largest flagship store in the brand's history, in Ginza, Tokyo, on Saturday, November 15, 2025.To commemorate the opening, an opening ceremony for "ReFa GINZA" was held on Friday, November 14, featuring brand ambassadors Nana Eikura and Yuki Yamada.

The ceremony featured a ribbon-cutting to celebrate the opening. During the subsequent talk session, Ms. Eikura and Mr. Yamada discussed the atmosphere of "ReFa GINZA," the areas that left a lasting impression on them, and the products. Additionally, ReFa original gift sets selected by the two will be available at "ReFa GINZA."
■ Ribbon-cutting ceremony commemorating the grand opening of "ReFa GINZA," the brand's largest flagship store to date
At the start of the ceremony, a ribbon-cutting was performed by Nana Eikura and Yuki Yamada--who have served as brand ambassadors since February 2024--along with world-renowned designer Guenaël Nicolas, who oversaw the design and supervision of "ReFa GINZA"; Tsuyoshi Matsushita, President and CEO of MTG Co., Ltd.; and Abe, the manager of "ReFa GINZA." A new chapter in the history of the ReFa brand has begun in style in Ginza.
■ Tsuyoshi Matsushita, President and CEO of MTG
"We aim to be a vibrant luxury brand that is 'Made in Japan.' We want to take flight from Ginza and take on new challenges."​
At the start of the ceremony, President Matsushita took the stage beneath the central sphere, which symbolizes "vitality-filled beauty" as a beating heart. After expressing his gratitude for the support of so many people over the 16 years since ReFa's founding that made today possible, he stated, "Starting with the beauty roller, our lineup has expanded to include many items such as hair dryers and hair irons, and now we are launching even newer categories such as fragrances, linens, and apparel."We aim to expand this vibrant 'Made in Japan' luxury brand from here, hoping that ReFa will be cherished by three generations." He concluded by saying, "We want to take flight from 'ReFa GINZA' and take on even greater challenges." ​
■ Guenaël Nicolas, who oversaw the design and supervision: "A space where visitors can feel energized"
Guenaël Nicolas, the world-renowned designer responsible for the design and supervision of "ReFa GINZA," took the stage and stated, "We aimed to create a space where visitors can feel energized."Regarding the iconic sphere installed in the center of the first-floor store, he explained, "It was designed to evoke the image of the sun, from which ReFa's worldview expands." Please enjoy a unique brand experience in this elegant yet dynamic space, where new encounters between products and customers are born. ​
■ Brand Ambassadors Nana Eikura and Yuki Yamada Celebrate ReFa's New Endeavor
During a talk session, Ms. Eikura commented, "I strongly felt that 'ReFa GINZA' was born from the convergence of so many people's thoughts. I am happy to be present for this precious moment of the ribbon-cutting." She also spoke with surprise about the scale of the store, saying, "It's on such a massive scale that you wouldn't believe me if I tried to describe it in words!"Yamada celebrated ReFa's new beginning, saying, "This is the first time in my life I've participated in a ribbon-cutting ceremony, and I'm truly honored to have been given this opportunity. I was completely overwhelmed at first. As I toured the store while listening to President Matsushita recount the brand's history, I felt a tremendous sense of potential in how the brand--which began with just a single beauty roller--has evolved into 'ReFa GINZA.'" ​
■ Unveiling the ReFa Original Gift Sets Selected by Ms. Eikura and Ms. Yamada​


Toward the end of the talk session, the ReFa original gift sets selected by the two were unveiled. Eikura introduced hers, saying, "I chose products for home care with the hope that people would take time to cherish themselves." She explained that because she personally feels that using ReFa products creates "moments of self-care," she wanted to capture that appeal in the gift as well.Mr. Yamada shared his thoughts on the gift set, saying, "I believe people are happier receiving something chosen with them in mind rather than something I simply 'want to give.' So, I selected these two products from that perspective."

Finally, regarding "ReFa GINZA," Ms. Eikura commented, "I believe the time spent choosing a gift is a special moment spent thinking of someone dear to you. I feel that this time is a gift not only for the recipient but also for yourself.I hope you'll enjoy your time at 'ReFa GINZA' and do plenty of shopping." Ms. Yamada added, "When you come here, you're sure to have moments of 'realization' or 'serendipity,' like thinking, 'I forgot to get a gift for that person, so I'll look for something on my way home.' If you're visiting Ginza, I'd be delighted if you'd stop by." She spoke with deep affection for "ReFa GINZA." ​
■ "ReFa GINZA," the brand's largest flagship store to date, will celebrate its grand opening on Saturday, November 15
From the moment you step inside, you'll be enveloped in the world of ReFa, enjoying a one-of-a-kind brand experience. Discover the latest ReFa products designed to help you achieve a beautiful and healthy lifestyle, and spend a special time here that you can only experience at this location.

*As crowds are expected on the day, entry is by advance reservation only. While priority will be given to customers with reservations, everyone is welcome to visit "ReFa GINZA" regardless of whether they have made a reservation. For more details, please check the ReFa GINZA website and social media:​​

■ Event Overview
・Date & Time: Friday, November 14, 2025, 12:00 PM - 12:50 PM
・Venue: ReFa GINZA [Ginza gCUBE, 7-9-15 Ginza, Chuo-ku, Tokyo 104-0061]
・Guests: Nana Eikura / Yuki Yamada
・Speakers: Mr. Guenael Nicolas, Representative of Design Studio Curiosity
　Tsuyoshi Matsushita, President and CEO of MTG
　Yosuke Abe, Manager of "ReFa GINZA"
・Program: Ribbon-cutting / Photo session / Opening remarks / Talk session
■About "ReFa GINZA"
"ReFa GINZA" is the largest flagship store in ReFa's history, set to open on Saturday, November 15, 2025, in Ginza--a district renowned for its refined culture. Designed and supervised by world-renowned designer Guenaël Nicolas, this store realizes a space where nature and technology fuse, serving as a global hub from which we will project the brand to the world. To coincide with the grand opening, we are introducing a new logo and new colors. Furthermore, we will launch four new brand lines, five product categories, and 100 new items* from GINZA--the first in the world to do so.

・"ReFa GINZA" Official Website:https://ginza.refa.net/
・ReFa GINZA" Official Instagram:https://www.instagram.com/refa_ginza/

*Number of items available for the first three months after opening

■ Store Overview
・Store Name: ReFa GINZA
・Opening Date: Saturday, November 15, 2025
・Address 104-0061 Tokyo, Chuo-ku, Ginza 7-9-15 Ginza gCUBE B1F, 1F, 2F, 3F, 4F (5 floors total)
・Business Hours
　Weekdays 11:00 AM - 8:00 PM / Weekends and Holidays: 10:00 AM - 8:00 PM
■ About the ReFa Brand 
ReFa is a beauty brand that, under the theme of "VITAL BEAUTY," offers customers new beauty routines that transcend conventional boundaries. We seek to discover the uncharted joys of beauty--beyond time, place, and even gender--and expand the possibilities.

 ＜ReFa Brand Website＞ 
https://www.refa.net/