MTG News

2026/01
PRODUCTSRELEASE
ReFa, the beauty brand, will launch
the "ReFa HONEY QUEEN HAIR CARE SERIES"
on Saturday, February 14, 2026,
featuring royal jelly※1 from the queen bee.
This time, ReFa focuses on the rare ingredient "royal jelly," which only the queen bee is permitted to consume.
The queen bee, said to live 30 to 40 times longer than worker bees, owes her vitality to royal jelly, which is also known for its powerful damage-repairing effects on hair. Furthermore, this hair care series infuses hair with rich moisture through ReFa's unique honey science, which combines honey※2--cherished since ancient times for its hydrating properties--with ceramides and vitamins※3.
■ Honey Science: Hydrating Hair from the Core
Royal Jelly from the Queen Bee※1
Royal jelly, containing over 40 nutrients including amino acids, vitamin B, and minerals, is like a beauty serum. Its high affinity with amino acids within the hair shaft enables highly restorative hydration.
Combined with ceramides and vitamins, it blends the amino-vitamin hair moisturizing ingredient※3. This locks in the moisture replenished by royal jelly.
Rich Honey Ingredients※2
Honey has supported the beauty of sages since ancient Egyptian and Greek times. Its ability to attract and retain moisture forms a moisture barrier that protects hair and skin. It also contains polyphenols and flavonoids, which support hair shine and suppleness. It transforms dry, dull hair into beautiful hair that is smooth to the touch and falls beautifully.
■ Honey ingredients※2 envelop damage in a "rewarding, rich whipped foam" formula.
Honey ingredients tend to make it difficult to create a rich lather when used in large quantities, but our unique formula, which carefully selects cleansing ingredients, achieves a rich, elastic lather that is both gentle on the hair and easy to lather. So even dry, damaged hair is enveloped in blissful, rich whipped foam, deeply hydrating while cleansing. Indulge in a reward time that wraps you in happiness.
■ Honey Queen Lemon Fragrance
A blend of intoxicatingly sweet honey and fresh lemon. A fragrance that evokes the excitement of a reward dessert and the comfort of feeling your shoulders relax.

※1 Royal jelly, hydrolyzed royal jelly extract, panthenol, ceramide NG, ceramide NP, ceramide AP (moisturizers), ascorbyl tetraisopalmitate (emollient)
※2 Honey, Honey Extract (Moisturizers)
※3 Panthenol, Ceramide NG, Ceramide NP, Ceramide AP (Moisturizers), Tetrahexyldecyl Ascorbate (Emollient)

■ Product Overview
Product Name: ReFa HONEY QUEEN SHAMPOO
Sales Name: ReFa HQ Shampoo
Price: ¥2,420 (tax included)
Net Content: 500 mL
Release Date: February 14, 2026 (Saturday)
Availability: Pre-launch exclusively at ReFa GINZA
 
Product Name: ReFa HONEY QUEEN TREATMENT
Sales Name: ReFa HQ Treatment
Price: ¥2,420 (tax included)
Net Content: 500 g
Release Date: February 14, 2026 (Saturday)
Availability: Pre-launch exclusively at ReFa GINZA
　
Product Name: ReFa HONEY QUEEN OUTBATH TREATMENT
Sales Name: ReFa HQ Out-Bath Treatment
Price: ¥2,420 (tax included)
Net Content: 130 mL
Release Date: February 14, 2026 (Saturday)
Availability: Pre-launch exclusively at ReFa GINZA
　
Product Name: ReFa HONEY QUEEN SCALP
Price: ¥3,300 (tax included)
Release Date: February 14, 2026 (Saturday)
Availability: Pre-launch exclusively at ReFa GINZA
■About "ReFa GINZA"
"ReFa GINZA" is the largest flagship store in the history of the ReFa brand, opening on Saturday, November 15, 2025, in Ginza, a district steeped in high-quality culture.
Designed and supervised by world-renowned designer Guenaël Nicolas, this store realizes a space where nature and technology fuse. From here, we will communicate the brand to the world.

Coinciding with the grand opening, a new logo and new colors have been introduced. We are now rolling out 4 brand lines, 5 product categories, and 100 new items* at the fastest pace globally.


"ReFa GINZA" Official Website: https://ginza.refa.net/
"ReFa GINZA" Official Instagram: https://www.instagram.com/refa_ginza/
*Number of items released within the first three months of opening