- 2026/02
- INFORMATIONRELEASE
Aisin and MTG Form Strategic Partnership
World's First※1 Application of "Hydraid" Technology to Beauty
Born from Joint Development of "ReFa HYDRAID"
World's First※1 Application of "Hydraid" Technology to Beauty
Born from Joint Development of "ReFa HYDRAID"
Through this partnership, Aisin aims to continuously create unprecedented new value by combining its technological development capabilities and manufacturing expertise cultivated in the automotive parts business with MTG's product development capabilities and business management expertise honed in the beauty field.
The first product born from this partnership is the new "ReFa HYDRAID". It is the first beauty device to adopt the world's first ※1" ydraid" technology, which generates and releases the world's smallest ※2water particles. This technology applies the catalytic structure technology used in automotive exhaust gas treatment.This marks the first technological innovation in the field of "hair penetration support devices" in the beauty industry in approximately 30 years. It is a professional beauty device that realizes a new approach beyond the framework of conventional beauty treatments.
※1 World's first: As a practical technology capable of stably generating water clusters with a particle size of approximately 1 nm (nanometer) (Stella Associe survey / November 1, 2025)
※2 World's smallest: Based on comparison with other practical technologies capable of stably generating similar water clusters (worldwide major manufacturers' published values) (Stella Associé Research / November 1, 2025)
1. Color retention is prolonged
2. Treatments improve texture
3. Perm treatments achieve a softer finish
contributing to enhanced treatment value in salons and further increased customer satisfaction. Furthermore, this product symbolizes the first initiative of the partnership between the two companies and serves as a starting point to accelerate future collaborative development.
At today's joint press conference held at ReFa's flagship store, "ReFa GINZA," Hiroaki Nanahara, Executive Officer of Aisin Corporation, and Tsuyoshi Matsushita, President and Representative Director of MTG Corporation, took the stage. They announced the new product "ReFa HYDRAID" and explained their strategic partnership aimed at mid-to-long-term business growth as follows.
■ Comments from Company Representatives
Aisin Corporation / Executive Officer Hiroaki Nanahara
Anticipating significant changes in the automotive industry and its value chain, we are committed to developing new businesses. Currently, sales from non-automotive parts businesses account for 3-4% of our revenue, but we aim to grow this to 10% in the future, establishing it as a new pillar of our business.As part of these efforts, leveraging our strengths in technological development and manufacturing capabilities, we developed "Hydraid," the world's first* technology capable of generating and emitting water particles at the world's smallest level※2.This technology has been confirmed to enhance treatment effects by allowing moisture to penetrate hair, and we believe it can provide innovative value in the beauty sector as well. Therefore, through collaboration with MTG, which possesses strong brand power and a robust sales network, we aim to create innovative products and generate new market value.
MTG Co., Ltd. / President and Representative Director Tsuyosyi Matsushita
Our strength lies in our direct sales system within the salon market. In August 2024, we launched the professional salon equipment "ReFa ULTRA FINE BUBBLE VEENA," which has been adopted by many salons through our pay-as-you-go "Smart Plan" and has received high praise.This project represents a challenge to undertake full-scale joint development with the automotive parts industry, building upon our efforts in the beauty sector.Leveraging AISIN's world's smallest ※2water particle generation and release "Hydraid" technology, the jointly developed new product "ReFa HYDRAID" is an innovative solution that significantly enhances salon treatment quality. It improves hair color retention, elevates treatment results, and delivers more natural and beautiful straightening finishes. Building on the new value created through this partnership, we will continue to deliver further innovation to the beauty industry.
■ Product Overview
Product Name: ReFa HYDRAID
Shipment Date: Scheduled for April 2026
Size: W610 × D810 × H1360 mm (when stored)
Weight: 25kg
Planned Rollout Locations: Primarily hair salons, with ongoing expansion
Shipment Date: Scheduled for April 2026
Size: W610 × D810 × H1360 mm (when stored)
Weight: 25kg
Planned Rollout Locations: Primarily hair salons, with ongoing expansion
■ About SmartPlan Business
SmartPlan is a pay-as-you-go plan offered by MTG where products are loaned and fees are charged based on usage.
Billing is based only on actual usage, eliminating waste. Cost management is simplified through features like automatic updates when new models are released and the ability to set billing caps. A lifetime warranty is included during the usage period, and repair costs are covered in case of malfunction.
Initial installation fees and monthly management fees apply, and a minimum usage period is required.
Billing is based only on actual usage, eliminating waste. Cost management is simplified through features like automatic updates when new models are released and the ability to set billing caps. A lifetime warranty is included during the usage period, and repair costs are covered in case of malfunction.
Initial installation fees and monthly management fees apply, and a minimum usage period is required.
■ About Aisin Corporation
Since its founding in 1965, Aisin has evolved alongside the automobile as a global supplier of automotive components. Guided by the philosophy "Bringing excitement to mobility, smiles to the future," Aisin not only contributes to the evolution of physical mobility but also strives to provide people worldwide with all kinds of "mobility" experiences that move their hearts. The company is also challenging itself in various technological developments, including vehicle electrification and energy-related businesses.Aisin Corporate Website：https://www.aisin.com/jp/
