- 2026/04
- INFORMATIONRELEASE
MISAMO appointed as ambassadors for ReFa's hair care category, ReFa MUSE.
New project ReFa BEAUTY SHOWCASE with MISAMO launched.
Dedicated website with exclusive content to be unveiled
ReFa has appointed MISAMO - the trio consisting of Mina, Sana, and Momo, the Japanese members of global powerhouse girl group Twice - as ambassadors for the ReFa MUSE hair care category, effective Wednesday, April 8, 2026. The beauty brand is also launching a new project, ReFa BEAUTY SHOWCASE with MISAMO, and will unveil a dedicated website and key visuals.
New project ReFa BEAUTY SHOWCASE with MISAMO launched.
Dedicated website with exclusive content to be unveiled
■ Background to the Appointment of MISAMO
MISAMO's poise, effortless elegance, and ever-evolving artistry resonates strongly with ReFa's uncompromising commitment to creating unrivalled, one-of-a-kind products and the brand's unique philosophy of beauty. The importance they place on incorporating hair care into their daily routines also reflects the values at the heart of ReFa.As the new ambassadors for the ReFa MUSE hair care category, MISAMO will help introduce ReFa's evolving vision of beauty to audiences in Japan and around the world. Through this partnership, Refa will continue to establish a distinctive presence and strengthen its position as an unmistakable, one-of-a-kind hair care brand.
■ About the New ReFa BEAUTY SHOWCASE with MISAMO Project
The ReFa brand is shaped by the concept of VITAL BEAUTY, proposing new beauty rituals that break free from conventional norms. The beauty brand's mission is to pioneer new frontiers in the joys of beauty - transcending time, place, and identity labels - inspiring a world of new possibilities.
The ReFa BEAUTY SHOWCASE with MISAMO represents the largest beauty collection in ReFa's history. The project brings together ReFa's longstanding dedication to beauty with MISAMO's effortless elegance, individuality, and expressive artistry, redefining the possibilities for beauty through hair care.
Going forward, ReFa will bring its distinctive vision of beauty to audiences in Japan and around the world through a variety of initiatives, including visual content and events. Further details will be released progressively on the dedicated website and official social media channels.
ReFa Official Instagram: https://www.instagram.com/refa_mtg/
Refa Official X: https://x.com/mtg_ReFa
The ReFa BEAUTY SHOWCASE with MISAMO represents the largest beauty collection in ReFa's history. The project brings together ReFa's longstanding dedication to beauty with MISAMO's effortless elegance, individuality, and expressive artistry, redefining the possibilities for beauty through hair care.
Going forward, ReFa will bring its distinctive vision of beauty to audiences in Japan and around the world through a variety of initiatives, including visual content and events. Further details will be released progressively on the dedicated website and official social media channels.
ReFa Official Instagram: https://www.instagram.com/refa_mtg/
Refa Official X: https://x.com/mtg_ReFa
■ About MISAMO
The MISAMO trio comprises Mina, Sana, and Momo, the Japanese members of Twice, one of Asia's most popular girl groups. Twice's name embodies the concept of "moving people twice - once through the ears and once through the eyes."
MISAMO made their Japan debut in July 2023 with their mini-album Masterpiece. In December of the same year, they made their first appearance on the NHK Kohaku Uta Gassen, the program's 74th installment.
In November 2024, MISAMO released their second mini album, Haute Couture, and embarked on their first Japan dome tour, MISAMO JAPAN DOME TOUR 2024 "HAUTE COUTURE", performing at Belluna Dome, Kyocera Dome Osaka, and Tokyo Dome. The six-date tour attracted approximately 250,000 attendees, in the process also becoming the fastest ever female artists to sell out Tokyo Dome. In February 2026, MISAMO released their first Japanese studio album, Play, the final installment in their trilogy following Masterpiece and Haute Couture.
MISAMO made their Japan debut in July 2023 with their mini-album Masterpiece. In December of the same year, they made their first appearance on the NHK Kohaku Uta Gassen, the program's 74th installment.
In November 2024, MISAMO released their second mini album, Haute Couture, and embarked on their first Japan dome tour, MISAMO JAPAN DOME TOUR 2024 "HAUTE COUTURE", performing at Belluna Dome, Kyocera Dome Osaka, and Tokyo Dome. The six-date tour attracted approximately 250,000 attendees, in the process also becoming the fastest ever female artists to sell out Tokyo Dome. In February 2026, MISAMO released their first Japanese studio album, Play, the final installment in their trilogy following Masterpiece and Haute Couture.
■ About the ReFa Brand
The ReFa brand is shaped by the concept of VITAL BEAUTY, proposing new beauty rituals that break free from conventional norms. The beauty brand pioneers new frontiers in the joys of beauty - transcending time, place, and identity labels - inspiring a world of new possibilities.ReFa Brand Site:
http://www.refa.net/